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The Shoe must go on!

The Shoe must go on! 

Ruby Shoo are excited to collaborate with Birmingham Royal Ballet ahead of their upcoming performances of the classical fairytale Cinderella at Birmingham Repertory Theatre (18-26 June).

Ruby Shoo stockist Sims Footwear in Birmingham’s Great Western Arcade have currently got a display of costumes, wigs and shoes from Birmingham Royal Ballet’s Cinderella in their shop window, which is stopping people in their tracks as they walk by!Ruby Shoo and Birmingham Royal Ballet are thrilled to offer a fantastic prize to celebrate their partnership with Sims Footwear on Cinderella. Follow this link and answer the question for your chance to win a pair of shoes and a matching handbag from Ruby Shoo along with a pair of tickets to watch Cinderella at the Birmingham Repertory Theatre at 7.30pm on Friday 25 June:
The winner will be contacted on 22 June and given details about how to collect their tickets. The winner must contact Sims Footwear before 31 July 2021 to claim the shoes and handbag part of the prize. (No alternate monetary equivalent will be issued.)
Do just let me know if you need anything else from me, Ella. Our photographer is going to take some photos of the display in the Sims Footwear window this weekend or early next week, so I will also send those on to you. 

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Introducing the Birko-Flor Flatbed sandal from Birkenstock

Birko-Flor is made of easy-to-care-for and hygienic PVC, which has been lined on the inside with a soft, breathable layer of fleece. This high-quality material is very gentle on the skin, and it’s comfortable while also being very durable.

Take a look at Arizona & Mayari for Spring/Summer 2021. Extremely versatile styles that look great with jeans or more dressy outfits. Both are unisex in design and sizes.

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Lockdown #2

Thank you to all our customers for all your support in these strange times!
From the 5th November, our store in the Great Western Arcade will be closed for  4 weeks in-line with Government restrictions.
We are currently updating our website so you will be able to purchase our extensive range of footwear online!
First time online orders will receive a 20% discount – so be sure to tell your friends and family! 

Thanks again,
Sims Footwear 

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Welcome to our new site!

Our brand new eCommerce site is now live and we’re so pleased with the results. It has been developed with our customers in mind so it not only looks great but is easy to navigate too.

We really hope you enjoy having a look around the new site – we will be constantly adding new products and updating offers, so keep checking back!